who kicks the ball? – From Near East to Detroit back to the motherland of football.
Jan Arnold Gallery, MuseumsQuartier, Museumsplatz 1, 1070 Vienna
Vernissage: June 9, 2016, 19-22:00
Exhibition: June 9 – 26, 2016
On the occasion of the European Championship 2016 in France, Joseph Rudolf discusses in his current exhibition the global brand football, which is able to activate passive athletes and does not even stop at the art scene. The fascination which emanates from football is the origin of the artistic discussion about the ball sport No.1. Like millions of other people Joseph Rudolf looks football matches, settles back and enjoys the apparent switching off from everyday life. The marketing machinery of football uses this potential skillfully and instrumentalizes areas of society extensively and that with an intensity like hardly no other advertising media. Rudolf reduces the exhibition to the otherwise casually appearing jersey advertising and faces the audience with the the economic system of football. Who kicks the ball?